Industry Happenings
The Best Last-Minute Sales Trick For Black Friday & Cyber Monday
The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was one of the most crushing…
Some 2020 B2B Predictions For You to Sink Your Teeth Into Heading to The New Year
Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber Monday and Black Friday are…
Rakuten Just Dropped a 2019 Holiday Shopping Infographic All Merchants Need to See
Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop insights, it’s almost certainly worth…
The Balance of Growth and Loyalty in E-Commerce is the Hidden Key to Scaling Your Business
It may seem obvious at first that attracting new customers while retaining existing ones is essentially the end-goal of any marketing program. After all, anybody with the wherewithal to start…
Email Marketing Essentials for Affiliates & E-Commerce Businesses
Email marketing is seeing a resurgence as affiliate publishers and e-commerce managers recognize the power it still holds. The old generic email-blasts may be dead but smarter strategies are now…
Worried About Coupon and Discount Affiliate Sites Cannibalizing Sales? Here’s Why You Shouldn’t Be…
In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we come across with new clients…
Why It’s a Must to Think Beyond Borders in Your E-Commerce Sales Strategy
During the Democratic presidential debate two nights ago, this idea of the fourth industrial revolution came up several times. The fourth industrial revolution is commonly thought of as the current…
Could A.I. and Machine Learning Change the Affiliate Game?
Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m…
Motivation Secrets For Maximizing Affiliate Performance
The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales…
Are Consumers the Only Cyber Week Winners? Not Necessarily…
We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block, generally horrible behavior from middle-aged…
6 Tips For Maintaining an Effective Affiliate Marketing Strategy
Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to an article published by a…
Attention Brands: Why Black Friday and Cyber Monday Shouldn’t Be Your End-all Be-all in Q4
Whether we’re talking e-commerce or in-store foot traffic, it should be a surprise to no one familiar with how calendars work that the fourth quarter is the most action-packed time…