What is affiliate management?

Affiliate management makes it easy to get the best possible results from your affiliate partners and refferal marketing channel. Affiliate management involves taking care of every aspect of your affiliate program, from developing the right relationships and managing recruitment, to driving quality traffic and implementing a tracking solution for your affiliate channel.

What does an affiliate manager do?

An affiliate manager is responsible for the success of an affiliate program and will assist in the management and scaling an online business. They should derive a plan to help recruit affiliates, manage promotions and negotiate deals between the affiliates and their clients.

What is an affiliate agency?

An affiliate agency connects an online company to subsidiary affiliate publishers and partners by managing promotions, negotiating deals, and helping to drive more online revenue from affiliates. They work to ensure that an affiliate program hits profitability targets and shows consistent growth.

Data-driven affiliate marketing services and tools

UGC

Technology

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Tech that removes the guesswork from growth

With over 50 million conversions generated, our proprietary technology identifies which campaigns and publishers will achieve your goals.

Our expert in-house marketers use this tech daily to create tailored strategies for partner selection, campaign deployment, and analysis. You get full access through your business intelligence dashboard, Bloom.

Transparency, 24-7

Our technology offers complete transparency in your recruitment and optimization strategy. It scans your program for deficiencies, providing time-tested suggestions for improvement. You can view and analyze over thirteen optimizations per affiliate, eliminating the need to ask, ‘What have you done for me today?‘

Discover why Advertise Purple is the top choice among affiliate management agencies.

Unbreakable Client + Agency Trust

Our award-winning technology fosters trust between agency and brand. As a 10X ‘Agency of the Year’ finalist, we've forged an unbreakable bond with our clients, boosting tenure by 39% and increasing client satisfaction (NPS) by 62% from 2022 to 2024.

Learn more about the Advertise Purple difference.

Industry-Leading Results

We have served over 5,000 premium SMBs and appeared on Inc.’s Fastest Growing list for seven consecutive years. Our success is tied to your growth, with over $4.5 billion in client affiliate revenue generated in 23 verticals and 14 countries.

Whether launching a new program or revamping an existing one, let Advertise Purple guide you to success.

300K+

AFFILIATE PARTNERS

1.6 BILLION+

CLICKS SENT

$4.5 BILLION+

sales generated

More e-Tailers choose us over any other OPM*. Here’s why.

Technology, transparency, and trust. With over 300K affiliate relationships forged since 2012, we open doors for our clients, creating performance-based relationships that boost ROAS. Our accolades reflect our commitment to advanced campaign strategies tailored to each client.

Improve Outcomes. Reduce Risk.

Our technology indexes over 100 classifications of promotional methods and uses machine learning to predict successful outcomes. This ensures the publishers we pair you with will drive meaningful results.

Connect with a representative today to learn more.

Performance-based billing

Since 2014, our performance-based billing model aligns our incentives with yours. This approach has led to over 5,000 success stories and earned us a spot on Inc.’s Fastest Growing list for seven years.

See how businesses like yours perform under our management.

Don’t take our word for it, take our clients’

We're passionate about helping brands navigate the performance marketing landscape. From 2022 to 2024, our client satisfaction (NPS) surged by 62%, and time under management grew by 39%. Curious how we can support your business? Contact us today

Let’s explore what we can do for your affiliate marketing program.

Tell us a little about your business, and we’ll get in touch with you with a plan for how we can help grow your affiliate marketing program.

By submitting this form, I am allowing a representative from Advertise Purple contact me using the information that I’ve provided.

Check out our analytics and case studies about your vertical

Accessories & Jewelry

Apparel & Fashion

Art/Photo/Music

Automotive

Beauty

Children & Baby

Computer, Electronics & Software

Consumer Goods

Education

Entertainment

Eyewear

Financial Services

Food & Beverage

Games & Toys

Gifts & Flowers

Health & Wellness

Home & Living

Mature & Adult

Pet & Animal Care

Services

Sleep

Sports & Outdoors

Travel & Hospitality

Vertical Analysis Reports

Access Advertise Purple’s expert analysis of your vertical.

Overall Vertical Trends

Top Selling Products

Revenue Reports from Top Performing Affiliates

Commissions on Best Selling Products

“Partnering with Advertise Purple to boost our affiliate marketing program has been fantastic! From day one, their team showed they really get our business and the affiliate world. They provided personalized strategies that perfectly fit our needs, making a huge difference in our performance. What impressed us most was their data-driven approach. We got clear, insightful reports that helped us make smart decisions and adjust our tactics on the go. Thanks to their expertise, we saw a significant increase in affiliate revenue and stronger partnerships. Advertise Purple's team is proactive, professional, and always available for support. They've truly helped us take our affiliate program to the next level. If you need a reliable and effective affiliate marketing partner, look no further than Advertise Purple. We're thrilled with the results and excited for the future. Five stars, no doubt!”

Nate Pavitt, Monarc

“Advertise Purple has been a great partner, we've seen exponential growth in our affiliate program in just over two months that we've worked with them. They're affordable and the ROI is a complete win. Highly recommend working with them!”

Summer Martin, Muse

“Working with Advertise Purple has been awesome! They handle all our affiliates, but I specifically work with them for our ambassador program, and they've been wonderful handling all the nuances that come along with our ambassador affiliates. They've tackled every tricky issue and quirk with a smart, creative solution. Their proactive attitude rocks, they stay on top of everything!”

Maggie Williams, Lifeboost coffee

“Great advisory agency for affiliate marketing programs. We have worked with the Advertise Purple team in the past 2.5 years and seen huge success and growth in our affiliate program. Professional and easy to work with. Highly recommend.”

Rebecca Dai, JUCY

“We've had an excellent experience with Advertise Purple since kicking off our partnership. The team is extremely organized, detail-oriented, and proactive about bringing us new opportunities that align with our business goals. They are clearly very knowledgeable about the affiliate space and we genuinely trust their expertise. On the performance side, we saw a 25%+ increase in reservations YoY through our affiliate program after onboarding AP, at an incremental user acquisition cost well below our guardrails.”

Kendall Grojean, Clutter Inc

“We started our affiliate marketing program and needed to find an agency to help manage and grow the program. I’m glad we made the right move by hiring Advertise Purple to help us on the day to day operations to drive traffic and sales. They are not only subject matter experts who help us drive strategy and result, they also have exclusive relationships with some affiliate partners that gives us additional exposure.”

Alvin Ooi, Arlo

“Advertise Purple has helped the client increase their AOV, conversion rate, and monthly revenue from their affiliate programs. The client has also secured several key placements in major media outlets. The team has been proactive, responsive, flexible, and highly organized.”

Ashley Bierman, KaraMD

Saumyaa Shukla, Hoselink

“Great subject matter expertise, responsiveness and attention to detail in execution. Overall, very satisfied with the partnership and would recommend to other CPG brands.”

Zain Ul Arifeen, M&M’s

“Working with Ad Purple has always been one of my favorite partners. They understand the objectives needed to make the partnerships successful and are amazing at getting them done. I cannot recommend Ad Purple ENOUGH!”