Industry Happenings

People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to no doubt that people are…

The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear all the time from clients…

Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but…

If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of people working on their bodies,…

Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve…

Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s…

At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society.  The antiquated view of “robots” working on…

I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison…

When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing,…

When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in the country from a work/life…

At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health insurance and a great 401k…