Industry Happenings
As Luxury Goes Digital, High-end Brands Bolster E-commerce Presence
In Los Angeles County’s Beverly Hills, Rodeo Drive is a popular tourist destination, well known for the display of luxury and high-end items. Of course, as you are probably aware,…
E-Commerce Industry Insights From Top Global Markets
With COVID-19 locking down large portions of the world, we’ve seen e-commerce play a vital role. With most major countries’ infrastructures going mostly digital, there’s been a huge transition for…
Why We Decided to Give Our Staff Juneteenth Off
The Emancipation Proclamation famously put Abraham Lincoln in the history books as one of the greatest presidents in the history of the United States. And for good reason. Most of…
Prioritizing Mental Health and Mindfulness in a Global Pandemic
Stressed out? Tired? Need a break? I think for all of us, the answer right now is a resounding “hell yes”. Let’s be honest, quarantine is rough. It’s nothing to…
Standing Up For What’s Right and Being the Change
At Advertise Purple, we stand with the massive number of passionate protesters in all 50 states and 20+ countries worldwide actively speaking up to make certain George Floyd’s senseless and…
5 Tips to Proactively Boost Average Order Values (AOV)
Even under normal circumstances, in e-commerce, average order value (AOV) is a key metric to consider. However, given the unavoidable recent public health crisis, now more than ever, we’re seeing…
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its…
Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier.…
Insight Into Managing Marketing Budgets in Uncertain Times
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money. It’s simply not…
5 Ways Affiliate Marketing Can Help Support Brands in the COVID-19 Crisis
At this point, it’s become remarkably clear that we have transcended into what is an of course essential but undeniably challenging “new normal”. And what we’ve seen is inspiring, as…
How a Cost-per-Action Marketing Model Will Get You Through the Coronavirus Panic
Firstly, let’s go ahead and address the elephant in the room. Coronavirus (COVID-19) is worrisome for many reasons. Some health-related of course, but many people who’ll never fall ill to…
5 Reasons Marketers Should Utilize Affiliate in 2020
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy without focusing on the affiliate…