Industry Happenings
Why Are Brands Leaning Towards Performance Marketing Over Traditional Methods?
E-commerce is still in the growth stage of development with new businesses popping up every day increasing the competition and making it ever more important to connect with your target…
Rise of the Robot… Influencer
We all know what it’s like to get catfished. You’re swiping on Tinder and find the one. You get to talking for a few weeks only to find out she’s…
Marketing Trends in 2023
Happy (late) New Year! While we were late to the first ball drop, here is another… the marketing landscape is already shifting and we’re only a month in. Us marketers…
Rising Digital Advertising Prices Push More Brands into Affiliate Marketing
By Alex Cramer You don’t have to watch CNN or read the Wall Street Journal to know that prices are shooting up everywhere. Whether you’re shopping for a new car…
Wall Street Journal Becomes Affiliate Marketing Publisher with the “Buy Side”
By Alex Cramer In news first reported by Axios, The Wall Street Journal, one of America’s most trusted sources for news, has officially launched its own affiliate marketing website, called…
Affiliate Marketing Projected to Grow to $36.9 Billion by 2030
By Alex Cramer In September 2000, a pre-streaming era Netflix offered to sell out to Blockbuster Video for $50 million dollars. Blockbuster’s CEO laughed at the offer. Literally. He thought…
How the Pandemic Changed Affiliate Marketing Forever
By Alex Cramer Do you ever scroll back on your timeline and look at your life from before Covid? Just so you could reflect on a time when you didn’t…
Turn Facebook’s Advertising L into a Win for Your Brand
By Alex Cramer If you saw a bunch of Silicon Valley tech bros smashing their kombuchas against the ground and rage driving their Priuses at speeds upwards of 40 miles…
Advertise Purple Returns to Affiliate Summit West
We’re back! After two years of cancellations and virtual conferences, Affiliate Summit West is now live in Las Vegas and Advertise Purple CFO Jonathan M will be leading our executive…
The Elephant in the Room: The Stigma of Coupon Sites
It’s no secret that the subject of coupon sites tends to raise eyebrows. I mean, let’s be real, it’s kind of the affiliate space’s proverbial elephant in the room. I’ve…
The Role of Tech at Advertise Purple
When you hear the name “Advertise Purple,” what comes to mind? Data? Affiliates? The story behind the “Purple” in our company name? Adorable office dogs and cats? Our unassailable affinity…
Hottest Trends of the 80’s, 90’s, and Now. Kidding, Just 2021’s 1st Quarter.
A little over a year ago, around this time, we were just beginning to settle into our new reality; one that no one could have seen coming except for those…