Growth Tips
Why Brand Personalization is Essential for Your Business Success
By Alex Cramer You walk into your neighborhood diner and the staff says hello and greets you by name. You sit down and before you can even pick up a…
Why Your Startup Needs an Affiliate Marketing Campaign
By Alex Cramer There are no easy days in the jungle. Some animals want to be king, while others just want to survive, but either way, you need to be…
The Biggest Mistakes Brands Make With Self-Run Affiliate Campaigns
By Alex Cramer Have you ever dove face-first into an empty swimming pool? What about driving your car the wrong way down a freeway with a blindfold on? Did you…
Why you Need to Optimize Your Brand for Social Commerce
By Alex Cramer Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used social media to tell people…
How to Increase Your Customer Lifetime Value
By Alex Cramer In the battle of old vs new, new pretty much always wins, right? New is fun. New is exciting. New is cutting edge and promises fresh experiences…
The Most Important E-Commerce Trends for 2022
By Alex Cramer The rewards are massive, the competition is cutthroat and there’s a razor-thin margin between success and failure. Whether it’s Squid Games, Hunger Games or e-commerce in 2022,…
How to Build Your Network with the Right Affiliates
By Alex Cramer Affiliate marketing is pretty simple, right? You throw a link to your website on another website and then go play Xbox and wait for the money to…
Turn Facebook’s Advertising L into a Win for Your Brand
By Alex Cramer If you saw a bunch of Silicon Valley tech bros smashing their kombuchas against the ground and rage driving their Priuses at speeds upwards of 40 miles…
How to Sell in Europe’s Trillion Dollar E-Commerce Market
By Alex Cramer You ever go back to your hometown, stop by the local bar and see that one guy you knew from high school? You know, the guy who…
How to Use Online Marketplaces to Boost Your Sales
I want to ask you a question with an answer that is both simple and complicated at once. You ready? Here it is. Why do people buy from Amazon? The…
The Importance of Building Trust in Your Brand
By Alex Cramer By now you’ve probably seen the video. A man sits in a white office wearing a purple, Silicon Valley power fleece and with the same level of…
In House vs Agency: What’s the Best Way to Handle Your Affiliate Marketing Campaign?
By Alex Cramer “I don’t need a professional. I can do this myself,” are famous last words both for homeowners who don’t want to call a contractor and companies that…