Growth Tips
How to Launch Your Affiliate Program and Excel at Affiliate Marketing
Affiliate marketing has become a powerful strategy for e-commerce businesses to expand their reach, increase sales, and build brand awareness. By launching an effective affiliate program, brands can leverage the…
Maximize Your Ecommerce Potential With Affiliate Marketing
Thinking about starting an affiliate program? If you own a business and sell products or services online, then the answer is yes – you should. However, there are plenty more…
The 8 Best Affiliate Programs in 2024
Identifying the best affiliate programs for your business can have a huge impact on your results. Contrary to popular belief, not all affiliate networks are created equal, so making the…
Prepare your eCommerce brand to grow in 2024
The wave of online shopping continues to surge and its momentum shows no signs of slowing down in 2024. The key to a successful year ahead in the ecommerce space…
Tis the season of giving: 5 ways to incorporate philanthropy in the workplace
While the spirit of giving often intensifies during certain seasons, at Advertise Purple, we firmly believe that giving should be a year-round commitment. Since our inception in 2012, philanthropy has…
Unlock Smarter Selling Through Affiliate Marketing
The evolution of shopping in brick-and-mortar stores to digital platforms has paved the way for new opportunities for brands and consumers to interact at a larger scale. In modern retail,…
Affiliate 101: Understanding Affiliate Classifications
Welcome back to affiliate 101! Today’s topic – all the different types of affiliates you can work with. For anyone just starting to get into affiliate marketing, don’t be wary…
How you can optimize your current affiliate program with incentives
At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them through the stages of developing…
The data analytics you should be using but probably aren’t
Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more…
How to leverage cookie data as an e-commerce brand
With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at their fingertips. The online nature…
The Best Social Listening Tools for 2023
Virtually every company should have some form of social media. That’s been the standard for a while now. Sure you can have affiliates post about you and your product, but users aren’t…
Luxury Retail Sales Remains Strong Despite Economic Turmoil
Whether they’re paying six figures for a three-minute ride in a private jet (do you think they served peanuts?) or $25,000 for a pair of sneakers that will be out…