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It’s no surprise that the fourth quarter brings in a massive amount of revenue for brands of all kinds. I mean, you’ve got Black Friday, Cyber Monday, Cyber Week, Cyber Month (that’s a thing right? Someone is going to make it a thing in no time, don’t worry).
But most importantly, it’s the best opportunity to develop brand awareness and convert customers. Because, let’s face it, not all times of the year are created equally.
Dive into the details with our 2021 AdPurp Q4 Whitepaper
Americans spent a record amount online over the 2020 holidays, and more e-commerce gains are expected. Online shopping over the 2020 holidays in the United States grew 32.2% from 2019s, totaling $188.2 billion, according to Adobe Analytics.
And while we encourage the brands we work with to utilize multiple strategies to increase ROAS, we purposely refuse to become a full-service ad agency. Rather, we focus on affiliate marketing. Need help understanding how the affiliate marketing channel can help your brand?
You’ve come to the right place.
Last year was weird, we know, but it was still a success for digital advertisers
Nearly $356 billion U.S. dollars were spent on digital advertising in 2020. This record figure, according to Statista Research Department, is expected to increase rapidly on a yearly basis, reaching $460 billion U.S. dollars by 2024.
But we’re not here to just throw numbers at you.
We’re also going to throw some charts. Here’s one showing from the affiliate marketing side of things, YoY improvement on a macro level within the affiliate channel, per our team at Advertise Purple.
Q4 Affiliate Growth -AdPurp
With over a decade of data on how our brands have used affiliate marketing to optimize their ROAS, we’ve been shouting from rooftops for years about how much extra revenue people are missing out on by not optimizing their strategies within the channel.
So, as the whitepaper (which hopefully, you’ll read) suggests, there are a few important things to stake into consideration.
Mobile, immediacy, fulfillment, and working with experts will get you to the promised land
First, let me touch on the mobile piece.
Many of the transactions we’ll see this Q4 are going to happen on mobile. According to Adobe, over half of digital Christmas revenue in 2020 came from smartphones. Not to mention currently, mobile apps are converting customers 157% more often than mobile website counterparts. If you’re not optimizing for mobile, you’re missing out on conversions. It’s that simple.
Next, getting ahead of things. If you haven’t thought yet about your affiliate marketing strategy, you should start, like yesterday.
As previously mentioned, we expect to see more digital acceleration with another extended, ecommerce-driven holiday shopping season in 2021. Pent-up demand may result in even earlier activity, so brands should start connecting with both loyal and new customers across digital and mobile channels now.
Focus on fulfillment in the front end, so it doesn’t hurt you on the backend when Christmas trees are being tossed into the street in January.
E-commerce fulfillment was put to the test last year, and in general passed with flying colors. Keep in mind, “free shipping”, speedier fulfillment, and other perks of the sort are incredibly useful in making sales. In fact, free shipping, done right, typically boosts conversion rate, average order volume, customer retention, and profit.
Lastly, Advertise Purple and its team of experts are up to the task to help expedite all of this for you, while communicating openly about each part of the process and supporting your brand
Since 2012, our data has repeatedly highlighted the need to begin preparation for Q4 in Q3. Whether it’s ensuring your brand is listed in seasonal affiliate review shopping and content sites, negotiating commission rates to maximize ROAS during high volume periods, or engaging with existing publishers to better understand their plans for your brand’s promotion, one commonality is critical to understand: during Q4, all of these become exponentially more challenging, and in some cases impossible.
Don’t miss out! Reach out at [email protected] when you’re ready. Thank you!
