Share
We’ve talked about the top revenue-generating verticals of 2023, let’s shine some light on the affiliates that make the magic happen. An affiliate network is a platform that connects advertisers with publishers (affiliates) who promote the advertisers’ products or services on their platforms. Here’s a glimpse into the remarkable performances of some key affiliates who have significantly contributed to our success in 2023.
1. PayPal Honey – $67,925,840
Maintaining its position at the top of this list since 2019, PayPal Honey continues to be a revenue powerhouse. In 2023 alone, it generated $67,925,840 through 3,554,009 clicks. Acquired by PayPal in 2020 and renamed as PayPal Honey in 2022, it remains to be a sweet deal in affiliate marketing.
2. Capital One Shopping – $45,975,270
The youngest player on our list, Capital One Shopping (formerly known as Wikibuy until 2020) has rapidly gained ground since its launch in 2014. It generated $45,975,270 in revenue through 1,945,516 clicks in 2023, highlighting its rapid ascent in the affiliate marketing game.
3. Rakuten – $45,849,600
Founded in 1997, making it the oldest affiliate on our list, Rakuten secured the third spot for 2023 top-performing affiliates. Through 2,389,349 clicks, it generated $45,849,600 in revenue, remaining a key contributor to promoting our clients’ brands and driving growth.
4. Skimlinks – $26,168,356
Skimlinks works with over 60,000 publishers globally, including 54% of the top US and UK publishers which include the likes of Buzzfeed, HuffPost, Conde Nast, and Hearst. In 2023, it achieved $26,168,356 in revenue through an impressive 7,642,769 clicks – the highest on our top 10 list. Showcasing its efficiency at driving traffic and revenue.
5. RetailMeNot – $13,172,746
The digital coupon-collecting website, RetailMeNot, generated $13,172,746 through 1,620,126 clicks, solidifying its spot in the top five. This platform has been a go-to destination for shoppers seeking the best deals and discounts since 2006. Its success showcases the significance of consumer spending habits and evolution of online shopping.
6. Digidip – $11,568,406
Digidip demonstrated remarkable growth in 2023 by generating $11,568,406 in revenue through 1,652,936 clicks. To qualify for their network, publishers must meet criteria including a minimum of 300,000 monthly website visits and affiliate marketing experience, showing a commitment to quality versus quantity. Founded in Germany, it’s also established itself in the US, UK, France, Spain, and more countries. Since joining mrge in 2022, it’s shown a substantial upward trajectory, making it an affiliate to keep watching in the upcoming year.
7. UpSellit – $11,387,617
Despite a lower click count of 377,131 compared to the rest of our top 10 affiliates, UpSellit brought in substantial revenue, reaching $11,387,617. What started as a live chat simulation engine in 2005, has evolved into a robust suite of e-commerce conversion optimization solutions.
8. Sovrn Commerce – $10,468,261
Formerly VigLink until its acquisition in 2018, Sovrn Commerce drove $10,468,261 in revenue through 1,928,992 clicks in 2023. This innovative platform connects thousands of merchants (including big brands) with relevant affiliates.
9. Knoji – $9,863,799
Knoji is a platform dedicated to empowering over 3 million monthly shoppers with trustworthy customer reviews, coupons, and promo codes. In 2023 they drove $9,863,799 in revenue through 528,947 clicks for our clients. Their commitment to providing honest and verified information makes them a go-to for product research.
10. CouponCause – $9,394,338
Last but not least on our top 10 affiliates of 2023 list is CouponCause, which generated $9,394,338 revenue through 1,120,894 clicks. This affiliate not only focuses on providing the best deals and coupon codes, but also allocates a portion of commission profits to various nonprofit organizations. Charities they partner with focus on animal welfare, homelessness, hunger relief, the environment, and more.
These 10 affiliates represent just a fraction of the network we work with to support our clients’ growth. Their impressive contributions to revenue and traffic in 2023 illustrates the massive potential in affiliate marketing. If you’re looking to establish or optimize your affiliate program, Advertise Purple is here to guide your program through data-informed decision making. Contact our team to learn more about maximizing your affiliate marketing success.
