Outsourcing your data analytics could be the most valuable decision your company makes

POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding light for your business strategy. But, you also know that your team is drowning in Excel sheets, suffering from the crippling effects of analysis paralysis, struggling to make sense of even a fraction of the data you have. You’re stuck counting cells, looking for a pattern that actually means something and could have a genuine impact on your company’s performance. You’re wasting away at your computer typing each commission report from your affiliate network to no avail, using up hours that could be spent on more important things like preparing for a new product launch or finally getting off work in time to make it to your kid’s soccer game. So you’re caught between a rock and a hard place – between killing yourself to get through the spreadsheets and cutting corners and missing out on valuable insights.

Enter Mosaic – the pinnacle for affiliate analytics. It combines over twelve years of affiliate data tracking (essentially affiliate’s entire timeline) with your company’s goals and individual performance to create custom, seamless, opportunities and recommendations to guide your business through the winding path of affiliate marketing making sure you get the most out of your journey. The platform was conceived as a means for SMBs to start an initial affiliate program and be able to grow it out successfully on their own. Key word being successfully. Affiliate marketing has become so popular because it is cost-efficient, extremely trackable (data rich!) and lets you target users at different points of the purchasing funnel. However, all that being said, if you don’t have any affiliate contacts, aren’t in the S&P 500, and aren’t part of a network (especially if you don’t know what I’m talking about when I refer to a network) then chances are it is going to be pretty difficult to start up an affiliate program by yourself. 

Mosaic helps start-up accounts by setting them up with a network first and immediately giving them access to hundreds of quality affiliates based on their industry and the affiliate classifications they want to work with. The database keeps track of each affiliate’s performance for clients in different industries, their average commission, everything you could need to make your decision on if they’re a good fit to promote your brand. And of the pool of 248k+ affiliates that we closely work with, we’re giving you direct access to their contact information so you can build a direct connection between them and your brand. We’ve created templated outreach messages to help with your initial proposals and from there on out you’ll see your program sign ups increase and revenue start pouring in. Our live reporting keeps revenue and commission reports up to date and monthly KPI reports give insights into performance trends so you can adjust your strategy where needed.

Basically, outsourcing your data analytics can be not only a huge time saver but also cost-efficient. You know what they say, time is money, and if time is money then every minute you save is another dollar in your pocket. If you were sourcing affiliates manually you might be able to find 10 emails in a day that will actually get you a response, whereas with Mosaic you’ll have access to 150 affiliates a day who will get back to you ASAP. With an analytics tool like Mosaic you’re also saving time by getting data backed recommendations and affiliate’s performance background so that you know you’re making the right decision off the bat and don’t waste money on affiliates that won’t drive revenue. If you’re ready to say goodbye to the data drained days and hello to automated strategy decisions, reach out today and meet with a manager who can walk you through the platform to see for yourself!